LAUNCH
SOCIAL
website

CHALLENGE:
In the past, Beefeater was a family favourite famous for hearty pub grub and meaty grill ‘classics’. Many don’t realise that as customers’ tastes evolved, the menu did too. Excite people about the new plant-based range and persuade them to book a table this January.

I wrote the copy for the whole campaign and proposed a logo takeover to spark conversation, showing there’s something for every kind of eater at Beefeater.