BBC PARTNERSHIP
PVOD + BVOD
SOCIAL
THE CHALLENGE:
Increase awareness and uptake of students from key overseas markets. Highlight the university’s world-leading flexible, distance learning capability.
THE CREATIVE:
The OU is the university that never sleeps, bringing thousands of students all over the world together with one mindset; the determination to move forwards. Using a moving split screen technique, we brought 5 students lives together. The international shoot crossed 3 timezones to make a major social campaign and BBC Worldwide partnership.
I interviewed students from all over the world, and selected the 5 stories. I art-directed key scenes on the shoots, and worked editors to scripting cut-downs for social platforms.
TARGETING:
Our hero film featured all 5 students and each of them had their own episode that delved deeper into their OU journey. Each story touched on dreams, struggles and achievements that would speak to different prospective audiences. This made our campaign even more effective, as we could target people on social with relevant cut-downs that would inspire them to take action.
Hero film.
RAIN, Episode 1.
COLM, Episode 2.
TILLMANN, Episode 3.
TALIA, Episode 4.
SRIDEV, Episode 5.
