CHALLENGE:
The longest running annual TV music competition ever – the beloved Eurovision – is back! And in Liverpool for truly historic event. The Co-op wanted to show their support, and help their customers feel part of the event, with in-store takeovers and merchandise spread across the city.

IDEA:
Eurovision is a wave of positive energy and excitement that sweeps the nation every year. 2023 is Co-op’s chance to spread joy, love and support. We create a vibrant. bright, and colourful world that combines Liverpudlian and Ukrainian cultural influences. Celebrating the spirit of togetherness and community - values Eurovision and Co-op are proud to share.

I wrote all of the copy for the takeover and worked with a designer to create a wrap that could flex and repeat across a range of collateral.