UGC CAMPAIGN
CRM
SOCIAL

CHALLENGE:
Share the love for Three Network and celebrate relationships of all kinds around Valentines Day in keeping with the successful #phonesaregood campaign. The message - when it comes to really showing someone you care, PhonesAreGood on the best network for data.

IDEA:
A UGC social campaign where Three customers ‘Get Away with a PDA’. We disrupted customer inboxes with gloopy emojis and invited real Three customers to post a shout out (romantic or not) with #ThreeTheLove for the chance to win a trip. The campaign gained over two thousand submissions and reactions on Instagram and Twitter. 

I wrote the campaign copy and art directed the gloopy key visual, working with production studio, Dippin’ Sauce.