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CHALLENGE:
Whitbread’s 3 restaurants across the country needed a big push for group table bookings over the Jubilee weekend. The task was to sell a unique proposition for each brand - a playful, whimsical event for young families at Brewers Fayre, a feel-good, laid-back experience for mature families at Beefeater and cheeky, irreverent occasion for thirty-somethings at Bar and Block.

I wrote a Jubilee campaign for each brand, reflecting their tone of voice and experience offering.