BRAND PLATFORM
TV
RADIO
OOH
SOCIAL

 

CHALLENGE:
Create a 360 Campaign and a new brand platform, positioning the OU as an active enabler to anyone wanting to realise their goals in life.

IDEA:
There’s a unique ambition inside all of us, an entity with a life and will of its own. With The Open University, you can set it free. Explore what’s possible when you learn around your life with the OU. A multi-channel campaign, expected to reach 75% of the UK adult population.

I wrote the radio scripts for England, Northern Ireland, Scotland and Wales. I art directed and wrote the entire social campaign. I also created the manifesto for our new brand platform and co-wrote the mood film - this formed the basis for our TV and our OOH ads.

 
 
 

TV.

It all started with a mood film…

 

See the 30’ TV ad on AdForum:

RADIO.

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SOCIAL.

 

TRANSVISION.

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