BRAND PLATFORM
TV
RADIO
OOH
SOCIAL

CHALLENGE:
Create a 360 Campaign and a new brand platform, positioning the OU as an active enabler to anyone wanting to realise their goals in life.

IDEA:
There’s a unique ambition inside all of us, an entity with a life and will of its own. With The Open University, you can set it free. Explore what’s possible when you learn around your life with the OU. A multi-channel campaign, expected to reach 75% of the UK adult population.

I wrote the radio scripts for England, Northern Ireland, Scotland and Wales. I art directed and wrote the entire social campaign. I also created the manifesto for our new brand platform and co-wrote the mood film - this formed the basis for our TV and our OOH ads.

SOCIAL.