CHALLENGE:
Create engaging CRM and web content for all EMEA markets that will help parents navigate their child’s first milestones and demonstrate how Fisher Price gear and toys enable key development at every stage, helping children learn through play.

IDEA:
Create an animated series set in a fantastical world where 3 families are reaching milestones with their newborn. New parents can follow their adventures and see the toy experience through the eyes of the child characters, as their children grow with them. Content that’s friendly, reassuring and helpful, directing parents to relevant Fisher price toys at every stage.

I wrote all of the scripts and created the world of Playtown. I worked with animation house, Charactershop, to bring the families to life.